On Friday 08 November 2019, Takashimaya Department Store unveiled an exhibition showcasing Christmas designs from 19 teams of students from Temasek Polytechnic’s School of Design.
In a first-time collaboration with Temasek Polytechnic’s School of Design, Takashimaya invited these third-year students to imagine its much-anticipated Christmas packaging for 2019, in line with the campaign theme "Gifts from the Heart".
"It really is the thought that counts. Our theme of ‘Gifts from the Heart’ embodies that sentiment and encourages our shoppers to put thought into their gift selection, to seek out something truly special for every special person in their life. It multiplies the joy for the giver and the recipient, and makes the whole season more meaningful."
--- Yuko Shibuya, General Manager of Takashimaya Department Store ---
In the spirit of giving, Takashimaya has contributed a generous project fee that goes towards Temasek Polytechnic’s School of Design project grant set up to support Design students requiring financial assistance.
The exhibition will be situated at The Atrium, Level 1 of Takashimaya Shopping Centre, and remain open to all until 21 November, and showcases all 19 of the submitted designs, one of which has been adapted for the store’s Christmas wrappers and shopping bags.
"For students, there is no greater validation than to see their works appreciated, commercially produced and showcased. The authentic learning experience that Takashimaya has given our students will stay with them long after the Yuletide season."
--- Lim Chong Jin, Director, School of Design, Temasek Polytechnic ---
"I’m sure our students would be thrilled to see their designs on Takashimaya shopping bags and gift wrappers. For shoppers, having a fresh and youthful take on traditional Christmas wrapping will
surely add some uniqueness and fun to the spirit of giving and receiving this Christmas too."
--- Lim Chong Jin, Director, School of Design, Temasek Polytechnic ---
The opening was accompanied by the spectacular light-up of its tallest indoor Christmas tree to-date. Takashimaya’s indoor Christmas tree has become a favourite photo-taking spot for locals and tourists alike. Over the years, it has "grown' to its current height of 16.8 metres. This spectacular Christmas Tree will remain in the Atrium until Wednesday 25 December 2019.
Every year, a team of part-time staff are trained in the quintessentially Japanese art of gift-wrapping. It’s another small way in which Takashimaya strives to thank its loyal shoppers.Shoppers enjoy complimentary gift wrapping specially designed by Temasek Polytechnic’s School of Design students with any purchase at Takashimaya Department Store and Takashimaya Square at B2.
The winning design encompassed the bold use of of geometric shapes gives a dynamic pixelated feel that is original in local Christmas packaging. The bright and cheery tones of the warm colour palette emphasizes the heart of the holiday season, one marked by generousity, sharing and giving....
All are invited to enjoy Takashimaya’s "Gifts from the Heart" exhibition and the must-see Christmas Tree at The Atrium, Level 1 of Takashimaya Shopping Centre. More detail can be found on the Takashimaya website at www.takashimaya.com.sg/events/promotions/.
(Source : Takashimaya)
