For the very first time, Singapore shoppers will be able to participate in the annual 11.11 Countdown Gala, which runs in the hours leading up to the 11.11 Global Shopping Festival.
“Every 11.11 is bigger and more exciting than the last, and this applies for our celebrations in Singapore as well. As we enter a new decade for our landmark 11.11 extravaganza, we will also mark a new milestone for our engagement with shoppers this year with exciting activities online, offline and on TV.”
--- Charlene Zhang, Business Development Lead, Taobao Singapore ---
This year, the show is co-produced by Alibaba’s video-streaming platform Youku and Zhejiang Television and will exclusively broadcast in Singapore on Hub E City (Starhub TV Channel 111/825) starting at 7:30pm on 10 November.
The star-studded live event takes place at Shanghai’s Mercedes-Benz Arena with a line-up of international and Chinese celebrities including Taylor Swift, G.E.M., Kana Hanazawa, among others. Using the Taobao app, viewers will be able to engage in the activities on stage, and grab deals as low as RMB1 throughout the show.
The offline celebrations at the Taobao Store by Virmall at Funan includes an egg hunt between 1 and 11 November, with mysterious eggs hidden around the store.
“We promised to continuously refresh our space with trending items so it is always a fresh experience for visitors, and we have almost doubled the number of products we have as compared to when we first launched, curated based on the response by shoppers both new and old to Taobao.”
--- Sky Chen, General Manager, Virmall ---
