Taobao, in partnership with Virmall, has launched the very first Taobao Store in Southeast Asia at Funan.
(Photo Source : Taobao)
"CapitaLand is pleased to welcome the first Taobao Store in Southeast Asia to Funan, which is in line with our vision for Funan as a social retail platform where retailers are encouraged to break new ground and innovate."
--- Chris Chong, Managing Director, Retail, CapitaLand Singapore ---
The 6,000-square-foot offline outlet follows the success of a Taobao Home pop-up and an extended showcase at multi-label concept store NomadX last year, and seeks to introduce Alibaba’s New Retail vision to even more shoppers here.
(Photo Source : Taobao)
"We are delighted to set up a more permanent offline retail presence here with the help of Virmall... The store will bring to life our vision of seamless integration between online and offline commerce."
--- Charlene Zhang, Business Development Lead, Singapore, Taobao ---
Around 300 Taobao items specially curated for Singapore shoppers will be available throughout the store located at Funan, from furniture to household items, textiles, fashion and more. Roughly 80 percent of the items are from the home and living category, the fastest growing product category in Singapore on Taobao. The items available will be regularly refreshed with trending or popular items from Taobao.
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Bringing together the best of both retail spectrums, shoppers will be able to seamlessly make purchases of products at the store via QR codes with the option to select colors, designs and sizes and make payment all within the Taobao app. Certain items can be picked up from the store directly, while ready stocks of larger furniture pieces will allow shoppers to receive their items as quickly as two to three days after purchase. Shoppers can also enjoy the convenience of picking up online orders from the Taobao Store, with savvy staff onsite and at hand to help.
Living Room Showcase by Virmall...
(Photo Source : Taobao)
"The products we have here are just a small peek into the millions of products available on Taobao. We want to ensure the store is an attractive destination for shoppers."
--- Sky Chen, General Manager, Virmall ---
Bedroom Showcase by Virmall...
(Photo Source : Taobao)
Bringing together the best of both retail spectrums, shoppers will be able to seamlessly make purchases of products at the store via QR codes with the option to select colors, designs and sizes and make payment all within the Taobao app. Certain items can be picked up from the store directly, while ready stocks of larger furniture pieces will allow shoppers to receive their items as quickly as two to three days after purchase. Shoppers can also enjoy the convenience of picking up online orders from the Taobao Store, with savvy staff onsite and at hand to help.
Curated furniture sets by leading brands from Jiyoujia (极有家), Taobao’s home and living channel, and popular merchants including Linsy (林氏木业) will be showcased throughout the store, with products on display to be refreshed regularly.
Dining Room & Kitchen Appliances Showcase by Virmall...
(Photo Source : Taobao)
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The Taobao Store by Virmall will also include a Virtual Reality (VR) service for shoppers to visualise a particular piece of furniture in their own rooms, generated based on actual measurements of a room or even the entire house. This virtual furnishing experience creates an interactive digital mock-up that allows shoppers to choose specific furniture pieces and visualise how the options will look like in a certain space, providing shoppers with greater ease of mind. The digital model can be ported into the VR program to help shoppers “see” how a piece of furniture can fit physically and aesthetically within a room even better.
(Photo Source : Taobao)
The store will also be the venue for integrated sales campaign activities combining online and offline promotions for the very first time, starting with the upcoming 99 Mega Sales which will take place from 09-10 September.
(Photo Source : Taobao)
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About Taobao Marketplace
Launched in 2003, Taobao Marketplace (www.taobao.com) provides consumers with an engaging, personalized shopping experience, optimized by big-data analytics. Through highly relevant and engaging content and real-time updates from merchants, consumers can learn about products and new trends. They can also interact with each other and their favourite merchants and key opinion leaders. Merchants on Taobao Marketplace are primarily individuals and small businesses. Taobao Marketplace is a business of Alibaba Group. Singapore users can access the platform via world.taobao.com, the Taobao app or the Taobao Lite app.
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About Virmall
VIRMALL Pte Ltd (www.virmall.asia) is the first Singapore company partnering with Taobao to extend the platform to more shoppers outside China. With the aim to connect the billions of products offered by brands and merchants from Taobao, VIRMALL offers a wide range of curated and premium products from home & living, furniture, home appliances, beddings & household accessories to electronic accessories, and many more.
