Sony Cyber-shot RX100 IV & RX10 II : Imaging Beyond Our Eyes

Sony recently announced two of the most advanced, versatile Cyber-shot™ cameras, the compact RX100 IV and high-zoom RX10 II cameras.

The two new models feature the world’s first 1.0 type stacked Exmor RS™ CMOS sensor with advanced signal processing and an attached DRAM memory chip. The high speed signal processing and DRAM memory chip work together to enable more than five times the readout rate of image data and are responsible for a variety of standout features that have previously only been available in selected professional-level video cameras. These impressive capabilities include 40x super slow motion video capture at up to 960fps, an ultra-fast Anti-Distortion Shutter with a maximum speed of 1/32000 second, high-resolution 4K movie shooting and more. 

“Utilising Sony's decades of expertise in digital imaging, we’ve made it possible for everyday customers to enjoy a professional imaging experience with the new RX100 IV and RX10 II cameras. These new cameras bring the excitement and creativity of high frame rate shooting, 4K recording and a variety of other pro-quality features to a whole new audience into a compact, portable body.”
~ Kimio Maki, Sony Corporation ~

The RX100 IV...

“The new RX100 IV and RX10 II break through all existing boundaries of compact cameras, and will allow professionals, hobbyists and enthusiasts to capture images and videos that they never before thought were possible.”
~ Dai Tanaka, Sony Electronics Asia Pacific ~


This is what happened during the on-site demo...

Preparation before the demo - In this demo, the model (in red) will be holding up a water balloon. The lady in black will be using a wand with a needle to prick the water balloon...

This is what happened - Unbelievable speed and clarity from a compact camera...

A first for Sony consumer cameras, the new RX100 IV and RX10 II both have the ability to record super slow-motion videos of up to 40x slower than the standard rate, allowing you to capture and replay fleeting moments of action with incredible detail, resolution and clarity. Prior to shooting, you can choose among 960/1000fps, 480/500fps and 240/250fps frame rates and among 60p/50p, 30p/25p and 24p playback formats to optimise the recording to fit the speed of the moving subject.

This was a landscape shot taken on-site. On zooming, the resolution appears to be a little grainy under low light conditions...

Another demo to illustrate the End Trigger function with a second balloon is pricked 
- This is an amazing function to capture the decisive moment only after it has occurred...

The End Trigger function for video recording allows you to press on the trigger button only AFTER the action has concluded. This mode begins shooting two to four seconds before the movie button is pressed, enabling you to capture the decisive moment with much more consistency and accuracy.

The new Cyber-shot™ cameras from Sony will be available at all Sony Stores, Sony Centres, and selected Sony authorised dealers at the dates and recommended retail prices stated below:

For more details on the RX100 IV and RX10 II, please visit the following product pages:
  1. RX100 IV:
  2. RX10 II:

RX100 IV
16 July 2015
30 July 2015
Recommended retail price

And now... As part of the launch promotion, 
3 winners will walk away with 100% cashback on their purchases of the RX100 IV...