Merlion Wayfarer was impressed at a recent visit to a bus workshop where she saw luminous decorations of an F1 car placed atop buses.
In the artpiece, Moove Media deployed lighting technology - LumiWerkz - for Formula 1 Singapore Grand Prix’s Out-of-Home (OOH) campaign, the first-ever in a 3D OOH campaign. Using this innovative lighting technology, five Singapore Formula 1 3D cars had their intricate body designs illuminated to recreate the captivating night race visual experience.
LumiWerkz is a spray-on paint that uses an electroluminescent coating system. The special paint produces light and can be turned on and off by reacting to an electrical charge, allowing for pulsating light effects. It can be applied to any surface and 3D object and looks like regular paint when not charged. LumiWerkz meets the highest automotive basecoat standards and has demonstrated its ability to weather the elements.
"We are thrilled to be the first to showcase an innovative spray paint lighting technology in a 3D OOH campaign for Formula 1 Singapore Grand Prix 2019. We see the immense possibilities of such lighting technology amplifying the 3D OOH experience so that it becomes even more visually impactful at all hours of the day."
--- Jayne Kwek, CEO of Moove Media ---
Before LumiWerkz technology, LED lights were used to light up 3D props. With such technology adapted to OOH, Moove can now offer advertisers the ability to illuminate a 3D execution, which will turn heads and create a lasting impression on consumers.
In all, Moove Media took six weeks to produce the F1 car models and install them on five bus services - 7, 10, 123, 174 and 502. These buses ply the Orchard Road vicinity from now until 1 September 2019.
