Ben & Jerry's - ChunkFest 2014 - Attending Sundae School On A Saturday

The Meadow, Gardens by the Bay
South, Singapore
04 October 2014

Merlion Wayfarer joined 10,000 fans who thronged the festival grounds at The Meadow, Gardens by the Bay, as Ben & Jerry’s held the seventh annual ChunkFest.

Visitors were treated to more than 20 flavours of Ben & Jerry’s ice cream, including the new Core line with "That’s My Jam" and "Hazed & Confused". 

"Sundae School" was held for the first time as part of the global business competition, Join Our Core. The line-up of social innovation heroes included Bjorn Low (Edible Gardens), Kenneth Foo (The Yellow Ribbon Project), Jay Che (Circus in Motion), Prasoon Kumar (Billionbricks), Richardo Chua (Adrenalin) and Terence Quek (Project Happy Feet) who is also one of the local judges for Join Our Core competition.

Seven local core change makers (Bliss Restaurant, Bettr Barista, Edible Garden City, Emmaus Training Center, Project Happy Feet, Saught & Yellow Ribbon) also got together to form Ben & Jerry’s first ever Social Enterprise Marketplace, offering specialty coffees, manicures, fun activities and charming merchandise, amongst others, that visitors could purchase and support for a good cause.

Descriptions were included by each tent to describe what each social enterprise hopes to achieve...

And no, contrary to popular expectations, buying from a social enterprise does not mean
that you pay an excessive premium for the products...

Ben & Jerry's history over the years - From its humble beginnings in the Vermont gas station in 1978 to the formation of the Ben & Jerry's Foundation in 1985...

Instead of money, you can show your support for Ben & Jerry's Fair Trade movement 
by purchasing FairCoins to support the social enterprises...

Fairtrade is a global movement to make sure small farmers in developing countries can compete and thrive in the global economy. When you buy Fairtrade certified products, the farmers who grew the Fairtrade ingredients received a fair price for their harvest. In return, Fairtrade farmers agree to use environmentally sound farming practices, implement fair working standards, and invest in their communities. 

Thank you, Ben & Jerry's!