Rebranding The Old

Allson Hotel & Grand Pacific Hotel
Victoria Street, Bugis, Singapore 
December 2009 
 
31 December 2009 was the last day of Allson Hotel's operations. 
 
On 1 January 2010, the hotel would be renamed as Hotel Grand Pacific, in line with the name of its parent company. This is the hotel's 4th name change after New Hong Kong Hotel (1970) and Hotel Tai-Pan (1981), before Hotel Tai-Pan Ramada was sold in 1989. 
 
Having held the Allson Hotel brand since 1989, the name change is a significant move for the hotel management team headed by Mr Albert Lai, and his staff as it relinquishes its 20-year franchise arrangement. With the name change comes a rebranding exercise - the hotel's interior and facade are renovated, a new website created, linen and stationery changed, and the uniforms and name tags take on a whole new look. 
 
We spend a day with the staff as they undergo the last stages of preparation for the new year.
 
A look at the new entrance of the hotel with the new carpark sign and the temporary banner draped over the hotel signboard...

New “Welcome” signs greet drive-in visitors and guests...



The location of the old reception desk is now boarded up...

 
 
The entrance to the employee garden with its old name and the “No Entry” sign...
 
A last look at the familiar Allson typeface in the employee garden before it is taken down...
 
A door mat with the old Allson logo...
 
Shelves full of linen with the old Allson logo...
 
One of the last few loads of Allson linen...
 
The staff laundry chits with a mix of the old and new stationery...
 
A bathrobe with the old Allson logo...
 
The Allson laundry bag and guest laundry chit...
 
A comparison of the old and the new - laundry bags and guest laundry chits...
 
The management and staff stand proudly beside the elegant new Hotel Grand Pacific Singapore logo...
 
The renovated new facade of the Hotel Grand Pacific...



The full album is available at:
Places - Hotels