Ultra Stretch Jeans Showcase
Ion Orchard
Ion Orchard
Orchard
Central, Singapore
Central, Singapore
October 2012
Merlion Wayfarer attended Uniqlo's launch of its Ultra Stretch Jeans at Ion Orchard yesterday.
Long queue at "Guest Registration" and zero queue at "Media Registration"...
Freeflow of wine, soft drinks and honey lemon and litte nibbles served on a Uniqlo platter, quite thorough planning. The showcase of jeans can be seen behind...
Showcase of Ultra Stretch Jeans with testimonials from women...
Usher management was not very good. Guests were not shown where to sit, and were chased from media seats. Later, Merlion Wayfarer noted that organizers simply let other guests occupy the media seats, including the front row ones. And members of the public were able to enter the stage area to occupy the other seats.
The electrifying opening performance - creates zest and energy!
MediaCorp artistes Joanne Peh and Rebecca Lim were there as ambassadors for Uniqlo. It was interesting to see the range of expressions on the two. One was perpetually sunny, while the other had a gamut of expressions ranging from bored (she was constantly chewing gum), to condescending (Is the model prettier than me?), to disbelief (She can actually bend so much?)...
Waylaid by persistent fans seeking non-stop photos and autographs, and always obliging with smiles...
Stunning display of strength and agility by the contortonist duo -
All performed while wearing Uniqlo's Ultra Stretch Jeans!
All performed while wearing Uniqlo's Ultra Stretch Jeans!
Merlion Wayfarer was amazed by how this lady could completely rotate her hips 360 degrees
while doing a handstand on one hand!
Interesting way to start the modelling showcase - Silhouettes of the ultra tall and ultra slim models. The items worn are from Uniqlo's autumn and winter collections, including flannels, overcoats, scarves. To showcase the stretchability of the jeans, the models sat and stepped on the blocks strategically placed along the runway...
Linda Black, the emcee (also in jeans!) interviewing the two artistes.
Note the interesting expressions...
Note the interesting expressions...
The three girls from Singapore's national rhythmic gymnastics team in very flexible poses...
The two artistes posing for photos with reporters...
How the event looks like from above...
