Maybank Global Corporate Responsibility Day

Last Saturday (August 24), Maybank held its Global Corporate Responsibility (CR) Day, raising funds for charity and doing its part to volunteer for the Singapore community. For the first time, 180 social service users were invited to join in Maybank’s Family Day at Universal Studios Singapore (USS) in conjunction with the annual Maybank Global CR Day, where they were treated to a day of fun at a seaside carnival at Sentosa and a fundraising Charity Walk.

Booths at the Carnival include those from Maybank's charity partners and  environmental groups like WWF...

Inspire Good SG is a Maybank initiative to inspire Singaporeans to do more good and pass it on...

Fun galore at the games stalls...

Maybank’s cheque presentation to President’s Challenge 2019 on 24 August 2019...

(Photo Credit : Maybank)

More than 2,000 Maybank staff and their family and friends took part in the Charity Walk from Sentosa Palawan Green to USS to raise funds. In addition, staff, clients and corporate partners of the bank made generous outright donations as well as bid for limited edition Manchester United Football Club memorabilia. The total donations raised were over S$500,000 in support of the President’s Challenge 2019. Through Community Chest, the funds will be channelled to support Maybank’s charity partners: Lions Befrienders, Montfort Care, Institute of Mental Health (IMH) and MINDS. 

The festivities of at Palawan Green before the start of the Charity Walk...

Flag off of the Charity Walk at Sentosa Palawan Green, over 2,000 participants walked to Universal Studios Singapore...

(Photo Credit : Maybank)

Universal Studios Singapore Welcomes Maybank...

A Maybank staff volunteer bringing a Lions Befriender social service user to tour around Universal Studios Singapore...

(Photo Credit : Maybank)

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Moove Media 3D Art For F1 Singapore Grand Prix 2019

Merlion Wayfarer was impressed at a recent visit to a bus workshop where she saw luminous decorations of an F1 car placed atop buses.

In the artpiece, Moove Media deployed lighting technology - LumiWerkz - for Formula 1 Singapore Grand Prix’s Out-of-Home (OOH) campaign, the first-ever in a 3D OOH campaign. Using this innovative lighting technology, five Singapore Formula 1 3D cars had their intricate body designs illuminated to recreate the captivating night race visual experience. 

LumiWerkz is a spray-on paint that uses an electroluminescent coating system. The special paint produces light and can be turned on and off by reacting to an electrical charge, allowing for pulsating light effects. It can be applied to any surface and 3D object and looks like regular paint when not charged. LumiWerkz meets the highest automotive basecoat standards and has demonstrated its ability to weather the elements.

"We are thrilled to be the first to showcase an innovative spray paint lighting technology in a 3D OOH campaign for Formula 1 Singapore Grand Prix 2019. We see the immense possibilities of such lighting technology amplifying the 3D OOH experience so that it becomes even more visually impactful at all hours of the day."

--- Jayne Kwek, CEO of Moove Media ---

Before LumiWerkz technology, LED lights were used to light up 3D props. With such technology adapted to OOH, Moove can now offer advertisers the ability to illuminate a 3D execution, which will turn heads and create a lasting impression on consumers.

In all, Moove Media took six weeks to produce the F1 car models and install them on five bus services - 7, 10, 123, 174 and 502. These buses ply the Orchard Road vicinity from now until 1 September 2019.

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