Colours, Sights & Patterns At Kampong Glam

In the 19th century, Kampong Glam was essentially an ethnic district with a strong Malay-Arab influence. It was a place where locals patronized for their Arab-Muslim traditional foodstuff and merchandise...

Immersive 4K HDR Viewing Experience With Sony Projectors

Sony’s latest innovative laser light source projector is High Dynamic Range (HDR) compatible with native 4K resolution, creating an amazling clear lifelike experience, as if you are there yourself…

Back 30 Years To Upper Serangoon Shopping Centre

Iconic along this stretch of road is the rectangular block of a nondescript beige-tiled building. The facade of this building is blocked by an overhead bridge. And this is the front entrance to a shopping centre - the Upper Serangoon Shopping Centre… (USSC).

Monti - Singapore's Longest Brunch Every Sunday

Enjoy brunch by the bay concept, complete with stunning views of the Marina Bay and its surroundings, and a fabulous menu and music programme to match at Monti…

Where Freemasons Convene

In 1886, the Masonic Club was established to support Singapore freemasonry. Guess who was the first Freemason in modern Singapore?

Carnival Of The Animals - Magical Extravaganza Of Earth's Creatures

Internationally acclaimed contemporary circus company Circa from Brisbane, Australia and the leading presenter of live entertainment in Asia Pacific Base Entertainment Asia present Carnival of the Animals at Sands Theatre, a blend of circus, multimedia and music. This family-friendly show magically reinvents the classic music suite by French romantic composer Camille Saint-Saëns.

Depicting creatures from land, sea and sky, Circa’s performers take children and their adults on a safari through the lives of the tortoise, the elephant, the kangaroo, the swan, the life aquatic and many other beasts of fur, feathers and fin. It is an exuberant celebration of all of earth’s creatures and the power of our bodies to express who we really are.

Created by circus visionary and Circa artistic director Yaron Lifschitz, and the Circa ensemble, Carnival of the Animals brings the joy of the animal kingdom to the stage in a sophisticated and visually stunning physical theatre extravaganza for children big and small. Circa is world-renowned for pushing artistic boundaries and creating powerful works of circus art that thrill, challenge and captivate as they constantly reimagine circus as an artform.

"It blends slapstick and melancholy, beauty and awe, and, with the help of a 129-year-old musical suite, manages to keep an audience of nearly 200 small children wide-eyed and whispering Ooh." 

-- The Sydney Morning Herald --

Written in 1886, Saint-Saëns’ Carnival of the Animals has been adored by children and adults for many generations. It is a playful and magical work of music imbued with Victorian eccentricity whose fourteen movements each explore a specific or group of animals. For this production Australian composer Quincy Grant artfully reworked and extended the original suites. On stage Circa performers are accompanied by and interact with sumptuously detailed animation created by UK-based Australian video designer Michaela French.

"I wanted the animation to have a quality of moving through the pages of a children's book but it became much more than that. When the banners unfurl from their suitcases, the stage is set and an adventure begins. There is a whole world of wonder to discover and explore, with journeys from the bottom of the ocean to outer space and a parade of animals who entertain, terrify and delight audiences of all ages."

--- Michaela French, UK-based Australian video designer ---

The 50 minute performance will run at the Sands Theatre, Marina Bay Sands, from 14 - 17 April 2022 with showtimes on 1500 hours and 1830 hours  on Thursday to Saturday, and 1100 hours and 1500 hours on Sunday. More information is available on the Marina Sands website at www.marinabaysands.com/entertainment/shows/carnival-of-the-animals.html.


Sus Ads Video Challenge Awards 2021 - Youths Raise Awareness For Environmental Sustainability

Twelve youths who demonstrated exceptional creativity in raising awareness for environmental sustainability clinched awards at the 2021 Sus Ads Video Challenge Awards Ceremony last week. Judged on their content, originality, creativity and technical execution, a total of eight awards were given out at the Awards Ceremony graced by Mr Tan Kiat How, REACH Chairman and Minister of State for Communications and Information & National Development, and Mr Desmond Tan, Minister of State for Home Affairs & Sustainability and the Environment.

Organised by REACH in collaboration with MM2 Entertainment and AsiaOne, the inaugural Sus Ads Video Challenge called upon youths to create an original short video (60 seconds or less) on what they currently do or can do to support sustainability, to encourage others to take action. The Challenge saw a total of 80 entries from 63 individuals and 17 teams, which centred on water and food security, and illustrated how simple lifestyle changes can make a difference in saving the planet.

The awards ceremony also saw a dialogue session providing an opportunity for youths to share their views on sustainability issues. Panellists include REACH Chairman and Minister of State Tan Kiat How; Minister of State Desmond

Tan; filmmaker and actor-host Annette Lee; and environmentalist and digital creator Woo Qiyun. The discussion expounded on Singapore’s sustainability efforts as part of the Singapore Green Plan 2030, and how youths can play a larger role in the sustainability movement.

About The Winners

Amongst the winners in the Student Category is Livia Fin, an illustration design and animation student from the Nanyang Academy of Fine Arts. Coming in first place, she used 3D modelling and animation to showcase how seemingly harmless daily activities can contribute to carbon emissions. Titled ‘Consumption and Climate Change’, her video calls upon Singaporeans to practise mindful consumption habits.

"I have seen Public Service Announcements on how one can help stop climate change. While these are important, there are just so many of these out there that can be difficult to keep track of. The video I made is similar, but I want to emphasise the importance of doing it as a team because just an individual alone cannot change the world."
--- Livia Fin ---

In the same category, Temasek Polytechnic student Muhammad Danish Fikri Bin Mohamed Fadil’s “Save Water, Save Money” won the hearts of the audience. The 60-second video, which combined elements of horror and humour, highlighted how the simple act of turning off the tap can help to save water.

"I was inspired by a television advertisement which conveyed the message of saving water in a creative way. Through my video, I hope to bring across the message that everyone has to play a part in being sustainable. There is no need to buy certain items to be sustainable. Instead, we can reflect on our daily habits and incorporate simple actions to save resources."

--- Muhammad Danish Fikri Bin Mohamed Fadil ---

In the Open Category, youths tackled a wide range of sustainability issues, including energy conservation, waste reduction and recycling. “Pass Me Forward” imagines a letter from a dress to illustrate how fashion can be sustainable, while “Learning Sustainability with Nasir” shows how our sustainable habits can help save the environment.

"I think it is great that Singapore has been pushing forward its sustainability efforts and appreciate that they are listening to youths and the public for ideas on how to move forward with these efforts. Not only that, it is heartening that the Singapore Green Plan 2030 helps provide actionable steps to combat climate change, not only for individuals but also for corporations."

--- Tan Jing Ren, “The Interview”, Open Category, 2nd place winner ---

However, it was Leo Ching Ling’s “Sound of Sustainability” that won first place in the Open Category. In a creative take on sustainability, the 20-year-old Ngee Ann Polytechnic graduate used sound with aesthetically pleasing visuals to demonstrate the simple actions one can take to protect the earth.

"Singapore is making commendable efforts by using resources to raise awareness and encourage people to contribute to a greener city. I am grateful for platforms such as the Sus Ads Video Challenge where one can showcase creativity and establish a meaningful point, too."

--- Leo Ching Ling ---

"We are impressed by the youths’ effort and creativity in producing these videos... I am heartened to see that many young Singaporeans are aware of the responsibility they each have in protecting the environment. By showcasing innovative yet pragmatic ways to make sustainability part of their daily lives, our youths have displayed a sense of ownership towards creating a greener and more sustainable Singapore. I hope that they will continue to champion sustainability in their communities."

--- Tan Kiat How, REACH Chairman, one of the Challenge panel judges ---

The videos from all eight winners will be aired at Cathay Cineplexes island wide. They can also be found online at www.asiaone.com/susads.


(Photo Credits for all images : REACH, Ministry of Communications and Information)


National Youth Film Awards 2021 - The Pre-Selection

The 7th National Youth Film Awards (NYFA) announced 56 films that showcase a new wave of filmmakers for Singapore’s film industry.

Held by *SCAPE, an organisation that supports the development of Singaporean youths, the platform saw a total of 330 submissions this year. The most prominent themes this year were mental health, self-discovery, as well as the importance of human connection as we battle through the ongoing Covid-19 pandemic. Some of the nominated films were also filmed during the Circuit Breaker to showcase how Singaporeans are powering through the unforeseen challenges posed.

One film that showcased the different sides of how Singaporeans battled the Circuit Breaker period is “A Little Closer” by Cheryl Mong from the Student category. The film revolves around Ashwin, a young Indian man, who works as a Stay-Home Caller during the pandemic. While working from home, he forms an unlikely friendship with a Chinese elderly lady who helps him discover the importance of tradition and family.

A second film,   “The Cup” by Mark Chua and Lam Li Shuen from the Open Youth category, was highly regarded by the jurors for how the filmmaker took a risk to showcase a different style of storytelling.

The film uses surrealism to showcase the uncertainty and lack of joy Singaporeans felt during the pandemic by telling the story about a man with a brewing machine as his head and how he attempts to improve the bland flavour of his own body.  The entire film was shot and produced during the Circuit Breaker, while the filmmakers were confined at home.

Many of the pre-selection jurors highlighted how this year’s submissions included films that are award-worthy.

“Overall, I was very impressed with the diversity and quality of the submissions – from the acting to the scripts and the production values. The nominations were shorts I connected with on a very visceral level. There were times where I was so drawn into a film that I forgot I was watching it as a juror.”

--- Jaclyn Chan, year’s pre-selection juror of Open Youth category ---

The NYFA will be hosting a closed-door screening of the nominated films for the nominees and media in early July with the winners will be announced during a live online award ceremony on 24 July 2021.

In the meantime, some of the nominees will be on Reel Talk, a NYFA web series hosted by Fly Entertainment artiste, Nikki Muller, on *SCAPE YouTube channel (@scapesg) on 14, 17 and 21 July.



The Liveability Challenge 2020 - The Need For Innovation

A new, global call for game-changing solutions to grow food, package products, and reduce carbon emissions in cities located in the world’s tropical belt was launched in Singapore today. The best proposals stand a chance of securing the grand prize of up to S$1 million in funding, as well as other resources and opportunities to further develop their solutions.


The launch marks the start of The Liveability Challenge, presented by Temasek Foundation, organised by Eco-Business, and convened by Closed Loop Partners, in partnership with Ecosperity Week 2020.


The third edition of the Challenge is inviting project proposals in the areas of Urban Food Production,
Circular Packaging and Decarbonisation, where the critical need for innovation reflects the size of the
business opportunity available. Proposals are welcome from 14 January to 17 April 2020 and can be submitted via the official website of The Liveability Challenge (www.theliveabilitychallenge.org).



The chosen themes support the United Nations’ Sustainable Development Goals 2 (Zero Hunger), 9
(Industry, Innovation and Infrastructure), 12 (Responsible Consumption and Production), and 13 (Climate Action).


"Global hunger is on the rise; and the past four years have been the hottest on record, with carbon dioxide concentration levels continuing to rise. We hope The Liveability Challenge 2020 will highlight the valuable opportunities present in these areas of need and catalyse impactful solutions that can accelerate the transition to a more food secure, resource-efficient and decarbonised future."
--- Lim Hock Chuan, Chief Executive, Temasek Foundation Ecosperity ---


Selected finalists will get a chance to pitch their projects to a panel of Asia’s most sought-after venture capitalists and investors during Ecosperity Week on 08 July 2020 at The Liveability Challenge Grand Finale. Winners of the Challenge could secure over S$1 million in opportunities such as funding, exclusive spots in incubator programmes, and mentorship opportunities. The grand prize winner could secure up to S$1 million in grant funding from Temasek Foundation to further development and launch a pilot project in Singapore. 

Selections from past year winners and their products...

"The Liveability Challenge has grown to become a highlight for Asia’s sustainability community, and is now fast expanding to folks in the science and technology space. As businesses and governments continue to work on societal solutions around climate change, we welcome participation from potential partners, especially from the food, packaging and energy sectors to join us in supporting this year’s challenge."
--- Junice Yeo, Deputy Managing Director of Eco-Business ---


"There is growing momentum to adopt sustainable practices and innovations to build a more liveable environment. With the support of our partners, The Liveability Challenge has attracted many applicants with high-quality proposals leveraging science to exploit potential business opportunities. As a champion of sustainability and liveability, Temasek Foundation has provided support to the winner of last year’s Challenge, Sophie’s Kitchen, to develop its plant-based protein that can be produced in a more economically viable, urban setting."
--- Lim Hock Chuan, Chief Executive, Temasek Foundation Ecosperity ---

Through The Liveability Challenge and other channels, Temasek Foundation seeks to bring together an ecosystem of innovators, funders, investors, platform providers and professionals, and excite them to source, catalyse and advance impactful solutions towards eventual successful commercialisation, as a first step to making a positive difference to the everyday lives of city dwellers in Singapore and beyond.

For more information, visit The Liveability Challenge website at www.theliveabilitychallenge.org




Celebrate The Year Of The Rat With Takashimaya’s Spring Festival Bonanza

With the start of a new lunar calendar cycle comes a fresh start to a positive year ahead, especially with the Year of the Rat: The first in the Chinese zodiac cycle. In line with this auspicious occasion, Takashimaya Department Store welcomes the return of its annual Chinese New Year Fair with a lineup of 67 vendors offering an assortment of seasonal treats to suit all households and traditions.  




The thematic displays with Oriental fans to symbolise union and happiness, as well as Chinese knots to represent good luck and prosperity...

(Photo Source : Takashimaya)

Auspicious Mix features the sweetness of nature with dried/semi-dried, seedless persimmons and fruit juices imported from Korea. Chewy and slightly moist in the centre, these persimmons are jam-packed with fibre, vitamins, minerals and anti-oxidants to make a unique yet healthy and nutritious snack or dessert.  


(Photo Source : Takashimaya)

For more savoury selections, check out Aroma Truffle & Co’s new products - Black Summer Truffle Potato Chips (Honey Dijon, $10) and Aroma Black Truffle Hot Sauce ($20). The latter is curated from a blend of sun-ripened chilli peppers, smooth-skin tomato puree, natural spices, and the brand’s signature black Italian truffle to elevate your dishes and snacks in an instant. 


Home chefs looking to up their game this New Year can look out for On Kee's supreme abalone delicatessen, which is also available in a full readily-prepared poon choi / pen cai(盆菜)version for that added convenience, or wholesome handmade wheat flour noodles from Taiwanese brand Yi Lai Shuen with no MSG and no preservatives.


(Photo Source : Takashimaya)

Homegrown staples including sweet and savoury pastry creations from established names like Home’s Favourite, Mdm Ling, and Baker’s Brew.  Golden Moments, HarriAnns and Peony Jade are also retailing both traditional and novel products like durian ice cream,  Nonya Cookies and seasonal gift sets. 


(Photo Source : Takashimaya)

Exclusive to Takashimaya, The Lapis Place will be presenting its Pineapple Lapis, Ichiran with its limited edition aromatic tonkotsu ramen retail packs, with Hong Kong's Hang Heung and Kee Wah with their CNY-themed biscuit tins and wife cakes.

 
(Photo Source : Takashimaya)

For more premium selections, Gano Well is introducing the health benefits of Lingzhi in its low-sugar cookies ($32-42) to provide a healthier, tastier alternative choice for consumers’ CNY snack trays, in addition to its best-selling organic Lingzhi slices ($298) and related supplements.  Celebrating its 65-year-old heritage is Thye Shan Medical Hall, which has curated a series of festive hampers and gift sets ($168-688) with a mix of its popular tonics and seafood products. Traditional high-quality health and wellness products can also be found with Wing Joo Loong, Pryce Tea's contemporary tea sets and NestBloom's Golden Heritage Bloom.


(Photo Source : Takashimaya)

Takashimaya’s Spring Festival Bonanza will be held from now till 23 January 2020 at Takashimaya Square, Ngee Ann City Basement 2. Find out more at www.takashimaya.com.sg.



About Takashimaya S.C.  

The first Takashimaya store opened in Kyoto, Japan, in 1831 as a 3.6m2 outlet selling gofuku (formal kimono). Since then, the brand has evolved into one of the largest department store operators in Asia, based mainly in Japan and with a presence in China, Thailand and Vietnam as well as Singapore. Takashimaya Singapore opened its doors in 1993 at the distinctive architectural landmark that is Ngee Ann City along Orchard Road. With over 130 specialty stores spanning six levels of shopping and dining establishments, Takashimaya Shopping Centre offers the ultimate shopping experience like no other.  


Exciting New Chinese Fusion Dishes At No Signboard Esplanade

New Signboard recently launched a revamped menu at its newly-renovated outlet at Esplanade. The new revamped menu heavily inspired by mixing Chinese with Western and Japanese culinary dishes will feature dishes like Wagyu Beef Cube in Sichuan Style, Pan Seared Foie Gras with Cherries, Japanese Uni with Oba Leaf Tempura. In addition to its new dishes on offer, the Group also seeks to improve the presentation of its signature dishes and existing menu via stylish plating upon serving. 


Beginning the meal with a light flower tea...

Signature Crispy Cereal Prawns ($5 each, minimum 6) - 
Freshly-fried prawns coated with a generous layer of oatmeal, bringing out the freshness taste of the prawns together with the delicate aroma of the oatmeal...

White Pepper Sri Lanka Crab with Korean Rice Vermicelli ($10-13.80 per 100g) - 
Definitely one of the signature favourites with its rich peppery taste. A bigger crab is recommended to enjoy the fullness of the thick sauce...

Heirloom Beetroot Foie Gras ($28) -
Tastefully-deocrated to look like a jelly dessert, the foie gras is lightly flavoured and leaves no lingering aftertaste...

A selection of unique and popular dishes were also brought over from No Signboard Kitchen restaurant in Shanghai - Glazed Australia Tomatoes Stuffed with Crispy Mushroom Salad, Heirloom Beetroot Foie Gras, Braised Cabbage with Chestnut in Saffron Sauce, Marinated Seasonal Hairy Crab in Shanghainese Style.

Espresso Kurobuta Pork Ribs with Hazelnut Crumble ($15 each, minimum 4) -
Together with the Black Pepper Crab, this is another popular favourite. Each pork rib is perfectly marinated so that the aroma of the coffee seeps into the tender-grilled rib...

Petite Abalone & Scallop with Yam Nest ($10 each, minimum 2) - 
A delicate appetizer this can be. Right beneath the crispy yam basket is the surprise find of a delicate mildly-seasoned scallop...

Almond Pudding with Strawberry ($10) -
What better way to end of a rich savoury meal than with a sweet strawberry dessert? The plainness of the pudding brings out the sweet-sour taste of the fragrant strawberry sauce...

"Our Group has always been evolving along with consumer trends, improving the taste of our dishes or improving our beloved customers’ overall dining experience. Staying true to our traditions and preserving with our core values while engaging a customer-oriented approach to pursue culinary excellence, we hope that all our existing and new customers can embrace a new experience and enjoy the delicious fusion dishes that marries the best of East and West."
--- Sam Lim, Executive Chairman and CEO, No Signboard ---

About No Signboard Holdings Ltd. 

No Signboard Holdings Ltd. which traces its origins to the late 1970s, is a leading lifestyle F&B player in Singapore. It is principally engaged in operating a chain of seafood restaurants under its No Signboard Seafood brand. The Group also has a Beer Business which promotes and distributes its Draft Denmark brand of beer, and a Ready Meal Business, which will distribute ready meals under its Powered by No Signboard endorsement.

    
Backed by a track record of over 30 years of quality cuisine and customer-focused service, the No Signboard Seafood brand of premium seafood restaurants is one of the leading seafood restaurant chains in Singapore. It is also widely known for its signature White Pepper Crab dish created by its founder Mdm Ong Kim Hoi, which is one of its bestselling dishes.

Elegant table accessories include a mini-crab chopstick holder and "expandable" wet tissues in a lava stone holder...

A testament to its strong branding, the Group has received numerous accreditations and awards over the years including the SG50 Prestige Enterprise Award 2015/2016 - Singapore’s Top F&B Brand for Seafood Category for its Restaurant Business and the Outstanding Brands - Beer 2016 for its Beer Business.

Dine with a view of the soothing Marina Reservoir...

The Group was successfully listed on the Catalist of the Singapore Exchange Securities Trading Limited on 30 November 2017.

Going along the seafood theme with a eye-catching LED coral reef TV video on the ceiling...

For more information, visit nosignboardseafood.com.

CATS - One Special Night Of The Year

Following its triumphant season in London’s West End, Andrew Lloyd Webber’s record-breaking musical CATS comes to the Sands Theatre at Marina Bay Sands for a limited season from 17 December 2019.


World-renowned theatre star Joanna Ampil reprises her role as Grizabella. Joanna Ampil has performed in several West End musicals, including Miss Saigon, Jesus Christ Superstar and Avenue Q, and she played the role of Fantine in Les Misérables in London.


Joining her in the cast are Luke Fraser Yates, George Hinson, Gavin Eden, Kirsty Ingram, Elizabeth Futter, Sally Frith, Erica-Jayne Alden, Amy Whittle, Ellie Young, Holly Willock, Danielle Cato, Gabrielle Coca, Cian Hughes, Rhys Batten, Thomas Inge, Mukeni Nel, Lloyd Davies, Abigail Dever, Alexandra Wright, Elly Shaw, Liam Buckland, Lee Nicholson, and Brian O’Muiri. Resident director is Dane Quixall. Further casting to follow.


Based on T. S. Eliot’s Old Possum’s Book of Practical Cats,the show is set amongst a larger-than-life junkyard playground and is alive with our favourite feline characters including Rum Tum Tugger, Mr. Mistoffelees, Macavity, Jennyanydots, Old Deuteronomy, Grizabella and Skimbleshanks.


The Jellicle Cats come out to play on one special night of the year - the night of the Jellicle Ball. One by one they tell their stories for the amusement of Old Deuteronomy, their wise and benevolent leader, who must choose one of the Cats to ascend to The Heaviside Layer and be reborn into a whole
new Jellicle life.


For more information, visit www.MarinaBaySands.com/ticketing.


About CATS The Musical

CATS, one of the longest-running shows in West End and Broadway history, received its world premiere at the New London Theatre in 1981 where it played for 21 record-breaking years and almost 9,000 performances. The ground-breaking production was the winner of the Olivier and Evening Standard Awards for Best Musical. In 1983 the Broadway production became the recipient of seven Tony awards including Best Musical, and ran for 18 years.

Since its world premiere, CATS has been presented in over 30 countries, has been translated into 15 languages and has been seen by more than 81 million people worldwide. Both the original London and Broadway cast recordings won Grammy Awards for Best Cast Album.

The magnificent musical score composed by the legendary Andrew Lloyd Webber, includes the poignant hit song ‘Memory’, which has been recorded by over 150 artists from Barbra Streisand and Johnny Mathis to Liberace and Barry Manilow.


About Base Entertainment Asia

Base Entertainment Asia is the largest presenter of live theatrical entertainment in Southeast Asia with offices in Kuala Lumpur and its regional headquarters in Singapore. It is the resident developer, producer, programmer and manager of live entertainment at Singapore’s Sands Theatre at Marina Bay Sands.

Till date, Base Entertainment Asia has presented The Phantom of the Opera in Malaysia and over 200 of the world’s most recognised shows of varied genres in Singapore; musicals – Disney’s Aladdin, Disney’s The Lion King, The Phantom of the Opera, Wicked, Matilda The Musical, The Sound of Music, My Fair Lady, CATS, Chicago, MAMMA MIA!, West Side Story, Annie, Evita, Kinky Boots, Jersey Boys, The Lee Kuan Yew Musical, THE SECRET (based on Jay Chou’s movie, Secret; stage magic – The Illusionists I and II, Cosentino: Anything Is Possible; circuses – Le Noir, Cirque Adrenaline, Cirque Eloize, Circus 1903; live concerts – James Blunt, Pentatonix, Michael Bolton, Bjorn Again, Cliff Richard, AR Rahman, Air Supply, Elvis Costello, The Village People and Bjorn Again, The Simon & Garfunkel Story, Bee Gees Gold, Kit Chan, Kenny G; classical concerts – The Music of John Williams, The Music of Hans Zimmer VS John Williams, 007 In Concert; ballets – Superstars of Ballet Gala, Teatro di San Carlo’s Gisell; dance – Kabuki (Ebizo, Takizawa); cabaret – Forever Crazy: Crazy Horse Paris; comedy – Laugh You Long  Time; children – Disney Live, Disney in Concert, Hi-5, The Wiggles; under the big top – Cirque du Soleil – Totem, Cavalia; corporate speaking engagements – Cesar Milan, Steve Backshall; corporate events/exhibitions – Patek Philippe Watch Art Grand Exhibition Singapore 2019.

For more information, visit:

About David Ian Productions

David Ian Productions is a leading entertainment company based in London’s Covent Garden. Formed in 2006, DIP specialises in presenting large-scale theatrical productions in the UK, the US and internationally, and also offers a full general management service to the industry.