Built around the tagline “Make every shot a cover shot”, Huawei launched its the new range of P series phones focused on the new generation cameras co-engineered with Leica last weekend. With the world’s first Hyper Diamond-Cut finishing, two new on-trend colours created together with Pantone, and enhanced performance thanks to the new Huawei Ultra Memory, the improved camera systems co-engineered with Leica provide stunning professional quality photos. A combination of cutting-edge hardware and advancements in software, the Huawei P10 and Huawei P10 Plus were co-engineered with Leica to enhance portrait photography with a suite of unique colours developed in partnership with Pantone Color Institute.
“Building on the success of the P9 and Mate 9 series, we have co-engineered the new Huawei P10 and Huawei P10 Plus with Leica to bring you the most advanced smartphone camera yet.”
- Cheng Jiangfei, Country Head, Huawei Consumer Business Group, Singapore -
Special guests Datuk Professor Jimmy Choo, OBE and Mr Sunil Kaul, Managing Director, Leica Camera Asia Pacific were present at the launch...
In addition to product bars where guests could test and experience the new Huawei P10 and Huawei P10 Plus, the launch featured a portrait gallery and two pop-up photography studios. The gallery showcased portraits shot by world-renowned photographers using the new P series smartphones. Guests could take their cover shots with the new Huawei P10 and Huawei P10 Plus at the studios.
“At Huawei, our tagline “Make It Possible” not only defines who we are, it also represents our commitment to delivering technology innovations and creating extraordinary experiences for consumers around the world.”
- Cheng Jiangfei, Huawei Singapore -
The local launch event is open to public on 1 and 2 April 2017 at the ION Orchard. Members of the public are welcome to experience the new phones, as well as participate in a social media photography competition for a chance to win a new Huawei P10 Plus each day. For more details, follow Huawei on Facebook at www.facebook.com/HuaWeiMobileSG.
