Merlion City
June 2014
With the recent launch of its A7S, Sony's family of the world’s smallest full-frame interchangeable lens cameras is complete. The new A7S model puts extraordinary sensitivity, low noise and spectacular 4K video quality into the hands of professional photographers and videographers.
The innovative A7S camera features a newly developed, 12.2 effective megapixel 35mm full frame Exmor CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409,600 with unprecedented dynamic range and low noise.
The new model is also the world’s first camera to utilise the entire width of a full-frame image sensor in 4K video acquisition, and does this without cropping or line skipping as it can read and process data from every one of the sensor’s pixels. This allows 4K video shooters to utilise all of the artistic and creative benefits provided by the unique sensor.
An insightful session with Den Lennie, who illustrated out the professional video capabilities of the Sony A7S camera with live Singapore scenes that he took over the past few days...
The A7S showcase with stunning visual and audio quality...
A thoughtful memento during the World Cup season...
Wide ISO Sensitivity (ISO 50-409,600) and Impressive Dynamic Range
Sony, the world’s largest manufacturer of image sensors , has developed a unique 12.2 MP sensor with extraordinary sensitivity that allows the 7S camera to collect dramatically more light than traditional cameras and to produce beautifully detailed, low-noise images in even the darkest environments.
Extreme versatility with the flexibility to change different lens and the option to add a flash unit...
The camera also features a newly developed on-sensor technology that allows it to optimise the dynamic range throughout the entirety of the ISO 50-409,600 sensitivity range. And this on-sensor technology also broadens the range of tonal gradation in bright environments while also minimising noise in dark scenes, allowing the camera to deliver impressive results in these extreme conditions where other cameras (and image sensors) typically struggle.
Lightweight in the palm your hand...
Low-light Shooting Advantages
The high ISO sensitivity range of the 7S camera is extremely effective for still image shooting, especially in low-light conditions, where the camera can shoot at high shutter speeds while keeping noise as low as possible. This is particularly useful for shooting indoor or in dimly lit sporting events.
Amazingly clear low-light visuals taken at ISO 51,200...
More of the A7S can be found on Sony Singapore's website at:
